Channel Planning. Mix Modelling. ATL & Digital.
Paid Social. Paid Search. SEO. Programmatic.
Strategy. Content. Influencers.
.png)
Design & Dev. SEO. Ecommerce. UX.
Consumer Data. Audience Segmentation.
Brand Guidelines. Ad Outputs. Owned Assets.
Concepts & Ideation. Video Shoots. Editing.
Event Concepts. Project Planning & Execution.
.png)
With disposal income being challenged by market conditions, we were given the brief to produce a campaign that was cut-through and would drive incremental ticket sales on the previous summer. Re-building the creative position and producing a strong campaign that ignited interest and motivation to attend was essential to increase performance across all media. The outcome was a substantial lift in media performance accompanied by a double digital percent increase in ticket sales YOY.
As the integrated media partner for On Running, Motivate faces the challenge of surpassing larger, established brands in the competitive sports and lifestyle sector. Motivate takes pride in enhancing awareness and driving sales through strategic media initiatives aligned with key brand and product campaigns. On Running is experiencing robust growth in Australia, bolstered by both repeat customer engagement and a rapidly expanding customer base. We are honoured to serve as the region's primary media partner, supporting On's ambitious expansion efforts.
