Gumbuya World:
Come Get a Wild Life

With disposal income challenged by market conditions, we were tasked with producing a standout and cut-through summer campaign, ‘Come Get a Wild Life’. Result: Ticket sales up 33% YOY.

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Working with Gumbuya World and Good Grief Productions, we executed the summer TVC for ‘Come Get a Wild Life’; featured elements were shot, hand cut, laid out, then animated.

We launched an integrated creative and media campaign for Gumbuya World’s winter activation ‘Gumbuya Dreaming’, with the goal of igniting interest and encouraging attendance.

This marks the first time the theme park transformed into a winter wonderland with a mesmerising digital light experience, led by Yarnology and renowned Indigenous artist & storyteller Wayne Quilliam.

I consider Motivate a true partner of Gumbuya World, not just an agency. There are so many examples of why this is the case however my favourite is when the Motivate team would constantly keep looking at the weather forecast each day and get excited just like us when there were hot days ahead. For an outdoor attraction weather is everything and to know the team were with us in the trenches it meant so much. Apart from knowing our business they are just really, really good at what they do and constantly deliver results for us, including being part of a 30% uplift in revenue in Summer 24/25.

Gumbuya World:
Come Get a Wild Life

With disposal income challenged by market conditions, we were tasked with producing a standout and cut-through summer campaign, ‘Come Get a Wild Life’. Result: Ticket sales up 33% YOY.

Working with Gumbuya World and Good Grief Productions, we executed the summer TVC for ‘Come Get a Wild Life’; featured elements were shot, hand cut, laid out, then animated.

Kirsty Balthazaar-Proctor

Head of Marketing

Gumbuya World: Come Get a Wild Life

With disposal income challenged by market conditions, we were tasked with producing a standout and cut-through summer campaign, ‘Come Get a Wild Life’. Result: Ticket sales up 33% YOY.

Working with Gumbuya World and Good Grief Productions, we executed the summer TVC for ‘Come Get a Wild Life’; featured elements were shot, hand cut, laid out, then animated.

Kirsty Balthazaar-Proctor

Head of Marketing

Gumbuya World:
Come Get a Wild Life