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Rust-Oleum:
Custom Spray 5-in-1
Paid Advertising Management
To support the launch of Rust-Oleum’s new range Custom Spray 5-in-1 in the AU & NZ market, Motivate pushed out a pre-launch and launch media campaign comprising of digital, social, TV and advertorial outputs.
The pre-launch campaign aimed to build up intrigue within the audience, while the launch campaign worked to educate on the exciting, innovative features of the new product, with the TVC adapted to appeal to the AU & NZ market.
For additional localised content to amplify through social and digital channels, we collaborated with influencers within the DIY space.
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